FairPost vs Hootsuite
Pricing, features & honest comparison — updated 2026
TL;DR
- Hootsuite:
- $99-739/mo. Monthly subscription by feature tier.
- FairPost:
- $0.10-0.25/post. No subscription. No seat limits.
- Infrastructure cost:
- $0.005/post
FairPost
$0.10-0.25/post
per post published
No subscription
Hootsuite
$99-739/mo
Monthly subscription by feature tier
Free: None (free plan discontinued March 2023)
Why people leave Hootsuite
- Free plan killed in 2023
- Cheapest plan jumped to $99/mo
- Per-user pricing for teams
- Feature bloat without quality improvement
What it actually costs to run
The infrastructure cost for social media scheduling — servers, APIs, storage, delivery — is roughly $0.005/post. Hootsuite charges $99-739/mo. That's a 150x markup.
Fair charges $0.10-0.25/post — cost plus a small margin.
The verdict
Choose Hootsuite if
Enterprise teams managing 50+ social accounts
Choose FairPost if
You use social media scheduling occasionally and don't want to pay $99-739/mo for the privilege. FairPost charges $0.10-0.25/post with full features and no subscription.
Where Hootsuite's pricing model breaks down
- $99/mo minimum is absurd for small teams
- Killed the free plan that built their user base
Related comparisons
Fair is the anti-subscription. 13 tools, one account, pay for what you use.