TL;DR
- Sprout Social:
- $249-499/user/mo. Per-seat monthly.
- FairPost:
- $0.10-0.25/post. No subscription. Full features from day one.
- The markup:
- Sprout Social's pricing is a 500x markup over infrastructure cost ($0.005/post).
A Sprout Social alternative that charges what it costs.
Sprout Social charges $249-499/user/mo. The infrastructure to run social media scheduling — servers, APIs, storage, delivery — costs roughly $0.005/post. FairPost charges $0.10-0.25/post. No subscription. No seat limits. No annual contract.
Why people leave Sprout Social
Extremely expensive ($249 minimum per user)
Annual contracts expected
Price is prohibitive for small businesses
FairPost vs Sprout Social
| FairPost | Sprout Social | |
|---|---|---|
| Pricing model | Pay per use | Per-seat monthly |
| Price | $0.10-0.25/post | $249-499/user/mo |
| Free tier | Free actions included | 30-day trial |
| Contract | None | Annual billing typical |
| Zero-usage month | $0 | Still charged |
| Feature gating | All features included | Features locked by tier |
| Infrastructure cost | $0.005/post | 500x markup |
What it actually costs to run
The infrastructure cost for social media scheduling — servers, APIs, storage, delivery — is roughly $0.005/post. Sprout Social charges $249-499/user/mo. That's a 500x markup.
Fair charges $0.10-0.25/post — cost plus a small margin.
When to choose which
Choose Sprout Social if
Enterprise social media teams with big budgets
Choose FairPost if
You want social media scheduling without a subscription. FairPost charges $0.10-0.25/post. Use a lot? Pay a little more. Use nothing? Pay nothing. All features included from the first use.
Where Sprout Social gets expensive
- $249/user/mo is among the most expensive in the category
- Priced for enterprise, marketed to SMBs
Switch from Sprout Social. Keep the features. Lose the subscription.
FairPost — $0.10-0.25/post. No subscription. No seat pricing. No annual contract. Your first actions are free.
Related comparisons
Fair is the anti-subscription. 13 tools, one account, pay for what you use.