TL;DR

Hootsuite:
$99-739/mo. Monthly subscription by feature tier.
FairPost:
$0.10-0.25/post. No subscription. Full features from day one.
The markup:
Hootsuite's pricing is a 150x markup over infrastructure cost ($0.005/post).

A Hootsuite alternative that charges what it costs.

Hootsuite charges $99-739/mo. The infrastructure to run social media scheduling — servers, APIs, storage, delivery — costs roughly $0.005/post. FairPost charges $0.10-0.25/post. No subscription. No seat limits. No annual contract.

Why people leave Hootsuite

Free plan killed in 2023

Cheapest plan jumped to $99/mo

Per-user pricing for teams

Feature bloat without quality improvement

FairPost vs Hootsuite

FairPost Hootsuite
Pricing model Pay per use Monthly subscription by feature tier
Price $0.10-0.25/post $99-739/mo
Free tier Free actions included None (free plan discontinued March 2023)
Contract None Annual billing typical
Zero-usage month $0 Still charged
Feature gating All features included Features locked by tier
Infrastructure cost $0.005/post 150x markup

What it actually costs to run

The infrastructure cost for social media scheduling — servers, APIs, storage, delivery — is roughly $0.005/post. Hootsuite charges $99-739/mo. That's a 150x markup.

Fair charges $0.10-0.25/post — cost plus a small margin.

When to choose which

Choose Hootsuite if

Enterprise teams managing 50+ social accounts

Choose FairPost if

You want social media scheduling without a subscription. FairPost charges $0.10-0.25/post. Use a lot? Pay a little more. Use nothing? Pay nothing. All features included from the first use.

Where Hootsuite gets expensive

  • $99/mo minimum is absurd for small teams
  • Killed the free plan that built their user base

Switch from Hootsuite. Keep the features. Lose the subscription.

FairPost — $0.10-0.25/post. No subscription. No seat pricing. No annual contract. Your first actions are free.

Try FairPost free → Full comparison

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Fair is the anti-subscription. 13 tools, one account, pay for what you use.