TL;DR
- Brevo:
- $25-65/mo. Per-email-volume monthly (unlimited contacts).
- FairMail:
- $0.001-0.003/email. No subscription. Full features from day one.
A Brevo alternative that charges what it costs.
Brevo charges $25-65/mo. The infrastructure to run email marketing — servers, APIs, storage, delivery — costs roughly $0.0001/email. FairMail charges $0.001-0.003/email. No subscription. No seat limits. No annual contract.
Why people leave Brevo
Deliverability concerns
Interface can be clunky
Brevo branding on free tier
FairMail vs Brevo
| FairMail | Brevo | |
|---|---|---|
| Pricing model | Pay per use | Per-email-volume monthly (unlimited contacts) |
| Price | $0.001-0.003/email | $25-65/mo |
| Free tier | Free actions included | 300 emails/day |
| Contract | None | Monthly available |
| Zero-usage month | $0 | Still charged |
| Feature gating | All features included | Some features gated |
| Infrastructure cost | $0.0001/email | Not disclosed |
What it actually costs to run
The infrastructure cost for email marketing — servers, APIs, storage, delivery — is roughly $0.0001/email. Brevo charges $25-65/mo.
Fair charges $0.001-0.003/email — cost plus a small margin.
When to choose which
Choose Brevo if
Budget teams wanting unlimited contacts with per-email pricing
Choose FairMail if
You want email marketing without a subscription. FairMail charges $0.001-0.003/email. Use a lot? Pay a little more. Use nothing? Pay nothing. All features included from the first use.
Where Brevo gets expensive
- Deliverability reputation is mixed
- Less intuitive than Mailchimp
Switch from Brevo. Keep the features. Lose the subscription.
FairMail — $0.001-0.003/email. No subscription. No seat pricing. No annual contract. Your first actions are free.
Related comparisons
Fair is the anti-subscription. 13 tools, one account, pay for what you use.